Strengthen your brand identity with AI
During Innovation Excellence 2024, the Brand Voice Assistant shone as one of the most innovative solutions. This groundbreaking AI tool, developed by IT consultancy Goodzo, helps marketing teams quickly and consistently adapt texts to the brand's unique tone of voice. The result? Stronger branding, less wasted time and more focus on creativity and strategy.
AI that reinforces brand identity
The Brand Voice Assistant is not just another generative AI tool. It combines text recognition with advice based on the Goodzo brand guide. The tool highlights sentences that do not meet the desired tone of voice and explains why. Thus, users learn to write in the right style faster and at the same time their dependence on the tool decreases steadily.
What makes the Brand Voice Assistant so powerful is the balance between technology and human creativity. At a time when AI is often seen as a replacement for human labor, this tool shows how technology can actually play a supporting role. In this way, the human “touch” in the texts is maintained - an essential aspect for authentic and effective brand communication.
From idea to impact
The development of the Brand Voice Assistant began in Goodzo's AI community, where consultants regularly work on new projects. This idea quickly grew into an indispensable tool for marketing teams. Especially for work students and new employees, who do not yet fully understand Goodzo's brand identity, the tool is a real godsend. Where previous tools such as Copilot or ChatGPT often gave too generic results, the Brand Voice Assistant provides the precision and nuance needed to ensure brand consistency.
The most important benefit? The tool saves time and makes employees more efficient, leaving more room for strategic and innovative marketing activities.
Future developments
Goodzo has ambitious plans for the future of Brand Voice Assistant. The brand-driven organization is exploring opportunities to make the tool widely available throughout the company. This will not only simplify day-to-day communication, but also ensure continued employee growth and development. Moreover, the brand identity is monitored consistently. For example, the tool strengthens the brand internally as employees receive practical tips and always communicate from the brand values. New features are also being developed, including a brainstorming tool that supports marketing teams in generating ideas for products or events. These ideas naturally fit seamlessly with the brand identity, so consistency and creativity go hand in hand.
With the Brand Voice Assistant, Goodzo demonstrates how AI and human creativity can work together effectively. The tool not only delivers consistent and high-quality text, but also strengthens organizations' brand identity. It is an excellent example of how technology can contribute to stronger and more authentic brand communications. In addition, Goodzo offers AI training and implementation projects to partners, supported by their own AI readiness scan. Want to learn more about this innovative tool? Then watch the video pitch below for further information.