What does a self-employed assignment look like as an SEA specialist?

As a self-employed person in (online) marketing, it is one of the most common self-employed assignments to be deployed as an SEA specialist. SEA stands for Search Engine Advertising and concerns the paid segment of search engine advertising, where advertisers pay to show their advertisements when users enter specific keywords in Google or other search engines such as Bing, DuckDuckGo and more. In this blog we will discuss the working method of a self-employed person as an SEA specialist for SEA assignments.

The first step that the SEA specialist takes is setting up the campaign. A requirement for this is that a Google Ad account is already active. The objectives of the campaign are determined, for example increasing the number of website clicks, improving the website conversion rate or generating more sales. The SEA specialist then selects the most relevant keywords for the campaign and groups them into ad groups. Good coordination between the keywords and the ads is essential to increase relevance and minimize costs.

The SEA specialist then starts creating the ads. This involves writing catchy ad texts that encourage the target group to click on the ad and then convert on the website. The ads must match the user's search query and contain a clear and attractive call-to-action. In addition, the SEA specialist ensures that the ads are set up in the correct format and that any images or videos are displayed and optimized in the correct way.

After the campaign and ads have been created, the SEA specialist continues by setting up the bidding process. This determines the maximum amount that the advertiser is willing to pay for each click on the ad. Depending on the objectives of the campaign, there are different bidding strategies available, such as CPC (Cost Per Click) and CPM (Cost Per Mille). The SEA specialist also ensures that the budget is set and that the campaign remains within the budget.

Then it is time to put the campaign live and monitor it. The SEA specialist keeps an eye on the performance of the campaign and adjusts the bids, ad texts and keywords if necessary.

Good luck with your zzp assignment!