What does a client look for?

Clothes make the man... But it's not just your appearance that makes a potential client award you a job. What else does a client pay attention to?

VAR

A VAR (Declaration of Independent Contractor Status) is issued by the tax authorities and proves your status as a self-employed person. By the way, a VAR is not mandatory, but it is requested by clients. Make sure you are aware of the different possibilities.

Good preparation is half the battle

Make sure you familiarize yourself with a potential client. This will make it easier for you to ask further questions in an initial interview if the assignment is not entirely clear. Know what you are talking about. It will also make you come across as more confident and professional.

Make sure the assignment is clear and keep your promises

Make sure the assignment is clear and, if necessary, put this down on paper in an assignment confirmation where you put the agreements made. It is important that you always deliver what you promise. Be honest about this and refer to other freelancers if the assignment is too ambitious. Never accept an assignment that you cannot deliver. A disappointed client will never come back.

Good company name and professional communication tools

Choose a clear, short company name. A good company name is easy to remember, and conveys what you stand for. Always check that the name is not already in use or means something strange in another language. Invest in your logo, stationery, business cards and website. Don't forget social media, either.

Keep your knowledge up to date

Your client hires you, probably for your specific expertise. So keep your knowledge up to date, do some continuing education, attend trainings and courses, and attend events for your industry. Should you use specific assets such as software, make sure you know how it works!

Service!

We write it with an exclamation point for a reason. More than ever, service to your clients is very important. After all, it's not just about new clients, you need to nurture your existing ones as well. So be accessible and always handle complaints neatly. Be transparent. A satisfied client always pays off.