Tips for a successful start as a freelancer

Working as a freelancer offers freedom and flexibility that are hard to match. Whether you want more control over your own time, seek variety in assignments or simply want to take the plunge into self-employment, freelancing can be an attractive option. But the success of your freelance career depends on how well prepared you are. From choosing the right legal form to building a network and finding assignments through platforms like Striive, there are several steps you can take to ensure yourself a solid start.

What do you want to look out for when starting out for yourself as a freelancer? In this blog, we'll discuss the key things you want to pay attention to when starting out for yourself as a freelancer. We'll take you through the core aspects of entrepreneurship so you can start with confidence.

Step 1: Choosing the right legal form

One of the first decisions you will make as a freelancer is choosing the right legal form for your business. There are several options in the Netherlands, but the most common for freelancers are the sole proprietorship and the limited liability company (BV).

Sole proprietorship

This is the simplest and cheapest option to start your business. As an individual, you are directly associated with the company, which means you are personally liable for any debts of the company. This carries risks, but many freelancers choose this option because of its simplicity and minimal administrative burden.

Limited Liability Company (BV).

With a limited liability company (BV), there is a separation between your private assets and the assets of the company. This offers more protection in the event of debt or bankruptcy, but also involves higher formation costs and more complex regulations. In some cases, it can provide tax advantages, especially if you expect larger profits over time.

Considerations when choosing a legal form

It is important to carefully consider your personal situation when making this choice. Ask yourself questions such as: “How much risk am I willing to take?” and ”How complex do I want my administration to be?” It may be wise to consult a financial advisor to ensure you are making the right decision for your business.

Step 2: Administration and taxation

Once you've set up your business, it's time to start thinking about administration. As a freelancer, you are responsible for keeping track of your income, expenses, invoices and tax returns. This can be one of the most challenging aspects of being self-employed, especially if you haven't done it before.

Keeping records:

It is essential to set up a good system for your records from day one. You can choose to do this yourself using accounting software such as Exact Online or Moneybird, or you can hire an accountant to help you with this. Whatever you choose, make sure you always have an overview of your finances. 

Taxes:

In addition to keeping track of your income, it is also advisable to think about your tax obligations. In the Netherlands, you have to deal with VAT (value added tax) and income tax. It is wise to set aside a portion of your income each month for tax assessments, so you won't have any surprises. In addition, consider deductions, such as the self-employment deduction, that you can take advantage of to reduce your taxable income.

Offline networking

Networking meetings, knowledge sessions and professional conferences are great places to make new contacts. These events give you a chance to build face-to-face relationships and present yourself directly to potential clients. Remember to always have a business card or portfolio handy.

Maintaining your network

It is one thing to build a network, but another to maintain it. Make sure you keep in regular contact with your connections. This can be as simple as sending a message or sharing useful information.

Step 4: Selling yourself and winning assignments

One of the biggest challenges for freelancers is finding assignments. Not only do you want to be good at your craft, but you also want to be able to sell yourself to potential clients. This means that your chances increase if you can present your skills, experience and unique value in a convincing way.

Determining your rate:

One of the first things to determine for yourself is, “How much am I worth?” Determining your rate can be tricky, especially if you're just starting out. Striive offers helpful data insights that allow you to benchmark and see what peers with similar experience are charging. This helps you determine a competitive and realistic rate.

Writing a winning offer:

Your offer is an important tool for selling yourself. Make sure your pitch is short, powerful, and emphasizes the value you can offer. Be clear about your experience, your unique skills and what sets you apart from the competition. Platforms like Striive allow you to easily share your profile and portfolio with potential clients, making it easier to land new freelancer assignments.

Using freelance platforms:

Using a platform like Striive can help tremendously in finding new assignments. Striive provides access to thousands of assignments with reputable companies and supports freelancers through the entire process, from finding the assignment to contract fulfillment. In addition, the platform helps streamline administrative tasks and ensures that you get paid quickly for your work.

Step 5: Agreements

When you win an assignment, it is important to make clear agreements about the terms of the collaboration. This is usually done through a freelance agreement. It is crucial that you understand these documents well and that they protect your interests.

Step 6: Continually develop as a freelancer

As a freelancer, it is important that you keep developing yourself, both personally and professionally. The market is constantly changing and therefore it is valuable to keep your knowledge and skills up-to-date. This will help you stay competitive!

Training and courses:

Taking professional courses or training is an effective way to keep developing yourself as a freelancer. This can range from learning new software to improving your communication skills. Some platforms, such as Striive, also offer personal development opportunities and give you access to training courses that match your field.

The importance of personal development:

In addition to gaining professional knowledge, it is also important to work on your soft skills, such as time management and customer communication. These skills are crucial to being successful as a self-employed person.

Ready to get started?

Starting as a freelancer can be an exciting adventure, but it requires thorough preparation. By investing in good administration, building a strong network and selling yourself effectively, you will lay the foundation for a successful freelance career. We at Striive can support you in finding assignments, managing your file and developing yourself as an entrepreneur. Are you ready to get started? Register with Striive today and discover how easy it is to grow as a freelancer!