How AI helps you find the right job

AI is widely embedded, but the degree of maturity varies per organisation and sector. Within recruitment, AI has become an integral part of the daily process. Companies use AI to search faster, match smarter and reduce manual work. Routine work is fading into the background, giving recruiters more time for relationship management and strategic sourcing.

And fortunately, people remain at the heart of the process. You cannot replace a good recruiter. AI mainly helps you to work more smoothly and smarter. Think of chatbots that answer questions or systems that automatically match candidates to suitable assignments.

But what does this mean for you as a self-employed person? Quite simply, AI increases the likelihood of you being found, provided your profile is well matched.

Let assignments find you in three steps thanks to AI

As a freelancer, it works exactly the same as with recruiters. AI-driven platforms search for talent that matches their assignments. To stand out in those search results, you need to write in the language of the client.

AI systems recognise job titles, skills and measurable results. If you use these words in your CV, LinkedIn profile and portfolio, the system will understand exactly who you are and what you are good at.

That's how the game begins. And you decide how visible you want to be.

Step 1: Make your profile consistent and up to date

AI loves clarity, because algorithms perform best with structured data. This is only possible with consistent terminology and semantic overlap, so that your channels better match search behaviour:

• LinkedIn
• cv
• website
• portfolio

Use the same job titles and descriptions everywhere. A calm, clear layout helps systems and people to scan quickly.

AI also prioritises recent activity. Update your profile regularly, add new assignments and show that you are active. This will make it easier for recruiters using AI to find you.

Step 2: Use AI as a market scanner

Tools such as ChatGPT, Claude, and Gemini help you identify trends in roles, skills, and sectors.

For example, use AI to discover:

• which skills are emerging
• which roles are disappearing or changing
• how clients formulate their requirements
• where your niche is growing or shrinking

Combine this with insights from Google Trends or platform data. This allows you to adjust your offering before the market demands it. You don't just follow – you lead the way.

Step 3: Build digital authority

Visibility matters. Share what you learn, solve or discover. It doesn't have to be anything big, just a quick tip, an insight, a mistake you've fixed.

The more often you publish, the more AI systems recognise your activity as a sign of relevance. Recruiters see this too. You become the professional who is visible, trusted and approachable.

This increases your authority and, with it, your chances of getting assignments.

5 tips for an AI-friendly CV

An AI-friendly CV greatly increases your chances. It helps both the software and the person behind the screen. These five tips will immediately put you in a stronger position:

Tip 1: Keep it simple

Avoid tables, columns, infographics, or unusual fonts. A single column is easiest to read and prevents AI from missing crucial information.

Tip 2: Use a fixed structure

Always work in the same order:
Company name → Position → Period → Results / responsibilities
A fixed structure makes your CV logical and easy to scan. Always state the month and year for the period; a common mistake is to only state the year, but then the system cannot calculate exactly how much experience you have.

Tip 3: Use relevant keywords

Ensure your CV matches the requirements in the job advertisement.
Use the same terminology, give examples and add figures:

• Conversion increased from 12% to 21%
• “CRM migration managed for 40+ users

By tailoring your CV to the job description and using the same terminology, you increase the chance that your experience will be seen as a perfect match.

Tip 4: Write actively and concretely

Short sentences, powerful verbs:
managed, improved, analysed, realised.
It sounds more human, more direct and more professional.

Tip 5: Choose a simple file format

Please submit your CV in .docx format. If you use a PDF, make sure it is a 'flat' PDF without graphic elements, so that any AI system can read it properly.