5 tips for a super pitch

You can meet potential clients anywhere: at a network meeting, but also in the supermarket or during a meeting at work. It is useful to come up with a good pitch for yourself in advance, so that you leave a good impression and bring in new business. 5 tips for a good pitch.

Tip 1: stay within the time limit

The “elevator pitch” is a common term when we talk about pitching. It involves being able to give a short presentation of yourself and your business in the time you would have if you met someone in an elevator. That means no more than 60 seconds. Practice your pitch several times with your phone's timer so you stay within the time limit. Don't talk too fast and make sure you articulate well.

Tip 2: Set your goals

If all goes well, you have set goals for your business. These define what your qualities are and where you want to go with your business. Only if you have that clear for yourself can you convince others of your qualities. Be yourself and be sure of your business, that is what you will radiate.

Tip 3: Think about who you are talking to

Your pitch to a potential client should be different from a pitch to a new partner. So first think carefully about who your audience is and adjust your pitch accordingly. You can use this opening line for any interviewer:

“I am [name] from [name company]. We are a [type of company] that provides [product], with the advantage that [benefits] making it better than [main competitor or competitor group].”

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Tip 4: Pay attention to your interlocutor

It should not be that you finish a story in your head, losing sight of your interlocutor. Pay attention to the other person: is he or she interested? Ask questions of the other person and don't be constantly talking. Have you aroused their interest with your pitch? Then supplement that information with:

- Your take on what is wrong in the marketplace

- What problems this creates for your listener

- Your solution

- The benefits of your solution

- Who you are and what you can deliver

Tip 5: Don't impose

End your story with a brief one-sentence summary, repeating the most important information. Make sure you show enough interest in the other person and also ask about their interest and work. Exchanging business cards is good, but make sure you do this only if the other person wants you to, don't impose. If your potential client finds you pushy, it will ultimately backfire.